Socedo Case Study

This is case study was written by Tara Reed, founder of Kollecto and Apps Without Code.

 

Which comes first? The Chicken or the Egg?

Nevermind, don’t answer that…

Here’s an easier question:

Which comes first? The web traffic or the signups?

Obviously it’s the signups, which is why my first goal was to boost the amount of traffic coming to the Kollecto site.

To do this, I leveraged an awesome marketing tool called Socedo.

Using Socedo, we jumped from ~1,000 visits per month to nearly 10,000 visits per month in just a few months.

 

 

Here’s how we used Socedo:

We targeted people saying certain keywords on Twitter:

“Wish I could buy art”
“Wish collect art”
“Went to art museum”
“Went to art gallery”
etc.
For example, we targeted people like this:

 

 

Socedo hunted through Twitter and automatically found tweets like this for us.

Basically this is what was happening:

 

 

And then the software did something really cool.

For each of these Tweets, Socedo:

  1. Followed the lead
  2. Added them to an “Art Lovers” list
  3. Liked their tweet (24 hours later)
  4. And sent the person a DM (if the person followed us back)

DM example:“Hey Chris! Saw your tweets on art. If you’re interested in collecting, check out our Art Collecting School program {link}”

 

 

This strategy brought a solid chunk of traffic to our site.

And this was the result….

We went from about ~1000 views/mo in December to almost 10,000 by March.

 

 

And almost all this traffic was coming from social media!

Twitter & Pinterest to be exact…

 

 

I’ll come back to Pinterest in Part 3 of this post.

But if you need a breakdown of why we saw success with hacking our Twitter account using Socedo…

Here’s what was happening…

 

 

Users would see us engaging with them.

Then they would get interested and click one of 3 things:

  1. They would click on the DM link we sent. This was easy to set up because Socedo did all the work
  2. They would click our bio link. This was also easy to set up. We just made sure we had our website url in our Twitter bio
  3. Or they would click on a cool Tweet we posted. This was a bit tougher to maintain, because it meant we had to CONSTANTLY have fresh & interesting Twitter content for people to discover.

That’s where the next hack came in after Socedo, which continued my experience: read more here for part 2. 

 

 

Tara Reed is the founder of Kollecto where she likes to build software without writing any code. She’s a first-time entrepreneur who swore she’d never become an entrepreneur. To learn more about how she increased her traffic with Socedo, check out her SuperClass Webinar.

 

demand generationLead Generationsocial media marketing

Rachel Miller, Chief Listener for Pipeliner CRM, is something of a social media tools junkie. So when it came time for Rachel and her team to take Pipeliner’s social media community engagement and social selling practices to the next level, it’s no surprise that she turned to the Socedo tool to accomplish this.

The Challenge

Pipeliner is a CRM software that utilizes the latest technology and features to enable sales professionals to effectively manage their customer base and master the sales process. As is the case with most successful digital-age companies, Pipeliner uses social media lead generation and social selling to help fill their sales funnel.

In her role as Chief Listener, Rachel is responsible for leading the Pipeliner team in their social selling efforts to engage and nurture prospects and existing customers. The problem she faced was how to make this engagement efficient and scalable, while still effective.

The answer… social media automation.

The Solution

Rachel created Socedo accounts for several members of the Pipeliner team in order to maximize their outreach and make the most of the automation features the tool provides. Each account was set up with search criteria pertaining to their target prospects, in this case sales professionals and consultants, bringing a fresh batch of warm leads every time she or her associates logged into the system.

The true scalability of their outreach came after Socedo presented them with their leads and the Pipeliner team was able to approve them and being the automated engagement process. Rachel configured her Socedo automation settings to match her expanding outreach goals by instructing the Socedo tool initiate a natural flow of engagement with each approved lead.

Socedo’s automation features allowed Rachel to favorite a lead’s Tweet, follow their profile, and send a direct message from a customizable DM template all with the click of a button. Within this DM was a link to the Pipeliner CRM website, bringing leads directly to the next step of the team’s conversion funnel. Based upon whether the lead followed the account back, she could then continue the engagement on LinkedIn with more opportunities to converse and convert with each lead.

See Rachel’s interview with Programmatic Advertising for more of her thoughts on social media automation and the benefits it provides to businesses.

The Results

By utilizing the multi-faceted and multi-modal automation workflow of Socedo, Rachel was able to expand the scope of the outreach and social selling interactions of Pipeliner team. They collectively gained over 2,500 new followers on Twitter in 6 months, and with Socedo managing the initial prospecting and qualifying, Rachel and her team can focus on engaged customers who are ready to convert.

The Pipeliner team has been able to engage in over 625 conversations with qualified leads on social media while using Socedo. This scalability of their outreach and interaction with potential customers would have been much more difficult to achieve without the help of automation tools like Socedo.

“Socedo has enabled us to easily and effectively scale our social media outreach and focus our time on nurturing the relationships with potential customers being established each day. It’s a great example of how truly beneficial social media automation can be to the modern business professional.”

– Rachel Miller, Pipeliner CRM

Filed Under: Automation, Lead Generation, Social Media MarketingTagged With: Automated Lead Generation, Marketing Automation, Social Media Lead Generation, Social Media Outreach, Twitter Marketing

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